Udta Punjab seems to get a mixed response from the trade experts.
Taran Adarsh: (Critic+Biz Analyst)
Udta Punjab is bold, brave and brilliant with bravura performances. Watch it!
Raj Bansal: (Distributor)
The opening of Udta Punjab is average. The recent controversy has not helped the film to take huge opening. Lets wait for the noon shows. The pirated copy leak of Udta Punjab has affected the opening of the film.
Udta Punjab is weak.
Rohit Jaiswal: (Trade Analyst)
Udta Punjab Bengal starts with 30-35% occupancy all over plex... Single Scrns starts with 25% + Occupancy...
Overall Jiss tarah ka controversy bana tha Udta Punjab ko leke agar film acchi hoti to inspyt leak ye film box office pe Aag barsaa deti. Controversy ka faida opening k taur pe zarur milega UdtaPunjab ko... Main Test Iska kal se shuru hoga... Conjuring2 abhi bhi strong hai.
Amod Mehra: (Trade Analyst)
Statutory Warning Udta Punjab 90% dialogues are in Punjabi.. Shahid & Alia are simply brilliant.. being Punjabi I thoroughly loved the movie.
Girish Johar: (Distributor)
Very early aprox trends ...Udta Punjab opens to a solid start of 65% in North, 45% in west, rest of India 30% in early shows !!!
Anupama Chopra: (Critic+Journalist)
I'm travelling so no reviews for 2 weeks. Watching Udta Punjab now = political statement film lovers must make. See it & tell me how it was.
UdtaPunjab : Opening is too good in plexes, more than HF3. The show in which i saw HF3 had only 53 ppl but same show of UP has 129 ppl.
Udta Punjab : Very Weak in Single Screens. Looking like below 10 Cr now
Joginder Tuteja: (Biz Analyst)
Overall, Udta Punjab is a unique blend of ‘dark drama’ meet ‘black comedy’ meet ‘thriller’. A new story indeed, glad it has not been censored.