o The pre release buzz and hype is on all time high.

The film has been sold in different territories in record prices. Red Chillies Pvt Ltd and Rohit Shetty Productions also decided to invite all their distributors to Hyderabad and show them more than an hour’s footage of the movie.

It goes without saying that the verdict was unanimous: everyone who was invited for the sneak peek is of the opinion that this film will be the biggest blockbuster of the year, by far.

And now that the trailer and one song have been released, distributors and exhibitors believe that Dilwale will be unstoppable at the ticket counter. No wonder those who have the theatrical rights to the film, in various territories, are grinning from ear to ear.

Let’s take a look at what distribuors have to say about Dilwale.

Prashant Tiwari, who took Delhi-UP and East Punjab says, “The film has everything it needs to become the biggest blockbuster of not just this year but of all time. It has everything that a commercial film requires, right from action to comedy to romance to emotion. It is an Indian commercial film and the way it has been shot is unbelievable”.

Arun Mehra, who has taken the distribution rights of Bengal, Bihar, Jharkhand and Orissa, has an interesting tale to tell. He says he doesn’t receive phone calls late, not unless there’s an emergency. But on both nights, when the trailer and the song released, his phone didn’t stop ringing all night! Mehra narrates, “My phone started ringing and I was, like, what’s wrong at this hour? And each caller said the same line – ‘trailer dekha bahut maza aaya’. On the night of the song launch, that line changed to, ‘Kya song hai!!! Congrats on having four territories.”

Manohar Wadhwani, who’s taken the distribution rights of CP, is totally confident of the film. He has already booked 180 screens out of 250 in his territory. “This is just the beginning and after the trailer and song, I’m more confident that I will block the entire circuit. My phone has never rung so much and I have never seen this kind of craze among exhibitors for any other movie,” says Wadhwani.

Sanjay Bhattachrjee who has taken Rajasthan, cannot contain his excitement. He says that after watching the movie in Hyderabad, he returned home the next day and immediately told the industry that the biggest entertainer was to release on December 18. “The song has created havoc. And I am not only talking about the industry but friends who have nothing to do with the movie business. They are saying this film is a must-watch for all movie lovers,” he says.

Sunder Menon is aiming to create a few records in terms of how he’s planning to release the film in his territory. “This film will get as many cinemas as a Tamil movie gets. This is a BIG film and deserves a biggest release, and that’s what I’m going to do in my area,” vows Menon.

Tell us what are your expectations from Dilwale in the comments section.

Via BoxOfficeIndia


  1. Dilwale will not collect 200cr collections unless producers just tell the fake collections of the movie, the told the very wrong and fake collections of the happy new years collections. Happy new years collected 178cr in India by trade experts and by all the websites and and got the “plus ”
    Status in the box. But by telling wrong and fake collection from producers and they made movie to cross 200cr by telling fake collections and gave “hit” status in the box office. Dilwale will collect in the rang of 150cr to 150cr or less than that. Sharuk Khan power of the stardum is like until that. He can compete with haritik Roshan ,but he can’t compete with the salman khan and amir Khan in the box office collections. He is far way behind of the salman khan and amir Khan.
    Salman khan and amir Khan are rules in the bollywood and box office. They compete with each others.

  2. Since 2005 to 2015 box collections of salman khan and sharuk khan:
    Salman Khan movie collections:
    No Entry :70cr
    Patner :90cr
    Wanted: 104cr
    Dabangg: 145cr
    Bodyguard: 150cr
    Ready: 125cr
    Dabangg2: 168cr
    Ek Tha Tiger: 199.76cr
    Jai ho: 120cr
    Kick: 236cr
    Bajrangi Bhaijaan: 325cr
    Prem ratan dhan payo: 250 to 270cr
    Sharuk Khan movies collections:
    Veer zara: 45 cr
    Rab ne Bana di jodri: 70 cr
    My name is khan: 70cr
    Om Shanti Om: 90cr
    Ra.one: 101cr
    Don: 75cr
    Chak de India: 70cr
    Don2: 104cr
    Chennai Express: 218cr
    Happy new year: 178cr
    Dilwale: 150 to 170cr
    King salman khan rules of the whole decade of 2005 to 2015.

  3. dilwale should collect in about 250-300 cr… min… if content will be good then it will easily shatter all the records of salman(who can’t act n says srk is over actor) n amir (Only runs on story) …. Comparison of such local stars (salman n amir) is with worlds biggest movie star ( world says) is just laughable….

  4. Biggest Blockbuster of all Time Mark My Words…..It will Break All records Of the Bollywood Cinemaa And Will Be At the Top Of The Box Office Recordss… And I will not be proved As wrong….!!!!! I KNOW THAT…???❤

  5. All above distributors will loose their money on Dilwale. Dilwale will not do more than 170 crores, unless the producers Hakla SRK do manigulation and give fake figures as with HNY. Regarding Trailors, BAJIRAO MASTANI looking to be good when campare to DILWALE. Dilwale will flops, but redchillies gives fake figure like in Ra.One, Jab tak hai jaan and HNY.

  6. Dilwale will not do more than 150 crores. All songs are bad and trailor is bad. Audiences did not liked the trailors except the fans. Even his most of the fans did not liked the trailor. Distributors doesnt want to loose thier money. because of this they are lieing themselves. BAJIRAO MASTANI had decent trailor, but here again as jab tak hain jaan Vs son of sardar release.. Same thing is going to have here and BM will takes the credit for the marvelous direction and good film.

  7. Dilwale Going to Break All Records of Bollywood…Looking Great movie…Superb Trailer and Song r Just Awesome… Gerua also an Instant Hit…So Wait and Watch SRK Magic…And Power…All Haters Gonna Cry…And they Gonna lose everything… Hahaha…Superb Cast of Dilwale…SRK Kajol Varun Dhawan Kriti Sanon…And Great Director Rohit Shetty…Record to Pata Hi hoga…

  8. No Matter what the buzz is but it all depends on any 2 out of these 3 things to become ATBB

    1) Are they keeping the ticket price higher then normal?
    2) Screen counts?
    3) Footfall, which directly proportionate to ‘word of mouth’

    In Dilwale case the major damaging thing is Screen counts as it will be shared with Bajirao Mastani. BM will at least be released in 3000 screens so it will affect Dilwale as well

    so majorly it depends on word of mouth to cross 200-225 crores

  9. Amir khan is only one who breaks his records himself otherwise no one compete him.2nd one salman who has huge hit films. SRK should realise that now his age does not allow him to play romentic roles should be concious to choose roles otherwise he may dstroy his good image.

  10. The trailer of Bajirao Mastani is made attractive because it is competing with Dilwale. As we all know SRK is a baap of marketing films. He never promoted Don-2 in that way in which he is promoting his movies. He was confident that the movie is not only for weekend or week so the word of mouth will do promotion and that had happened. So in my opinion this time also Dilwale is with an interesting content so he is not taking the clash seriously otherwise he would have marketed the film so high.