It was an old article which was published on 5th April. In the article, we predicted that The Jungle Book is a potential blockbuster in India. Well, the film has surpassed all expectations. Enjoy this old piece.
Walt Disney’s classic fantasy adventure film The Jungle Book, is going to hit the big screens this Friday. The film will be releasing in India a week ahead of US release. This is probably due to avoid the clash with Shahrukh Khan’s Fan and also take the advantage of Summer holidays.
The film will be distributed by Disney and UTV Motion Pictures. In the case of Jon Favreau-directed Jungle Book, Disney not only focused on the summer vacation at schools and colleges but built on the nostalgia the story could evoke in the country.
“For most of us, Jungle Book is a part of our childhood. While the kids today might not have seen it, there is an entire generation that grew up watching Mowgli as a cartoon. In India, the film has a great potential and we see a wider net to cast in terms of audiences. This film will appeal to people from four years and 80 years,” says Amrita Pandey, vice-president (studios) at Disney India.
Besides, even the famous Jungle jungle baat chali hai song from the1990s Doordarshan version of The Jungle Book, written and composed by Gulzar and Vishal Bharadwaj. “The title song from the DD show is iconic and we used it not only in the Hindi version of the film, but also as a marketing tool. The song was re-created and released a while ago, and it has got very good response. For the Hindi (dubbed) version of the film, we have managed to rope in some of the most recognized voices — Priyanka Chopra (Ka), Om Puri (Bagheera), Irrfan Khan (Baloo), and Shefali Shah (as Raksha),” says Pandey.
Disney has also collaborated with brand partners across categories like apparel, stationary, accessories and publishing. The first week of April is when most schools start going into summer vacation and also it is a holiday for some parts of Maharashtra because of Gudi Padwa. The film will release on April 8 in English, Hindi, Tamil and Telugu across three formats — 2D, 3D and Imax — in around 1,600 screens.
So far The Jungle Book has received excellent reviews and the audeicne response is also extremely positive. It currently holds a rating of 100% at Rotten Tomatoes. For all the factors mentioned, The Jungle Book is a potential blockbuster in India.
Stay tuned with us for more updates regarding The Jungle Book.