Salman Khan’s upcoming Sultan is expected to do major business in Pakistan despite facing competition from four Hollywood films at the box office during the Eid week. Trade suggests that Sultan will become the most profitable movie and might even break the record of last year’s Pakistani hit, Jawani Phir Nahi Aani.
According to film exhibitor Nadeem Mandviwala all the shows of Sultan on the first five days have already been sold out in Pakistani cinemas.
“This Eid ul-Fitr, Sultan is expected to be the most profitable film among the multiple releases lining up at the theatres. What remains to be seen is whether it will break the several box office records set by Jawani Phir Nahi Ani last year,” said Geo Films representative, Muhammad Nasir.
“There are no major releases set to compete with it. It’s clear that there is no major competition. We are expecting it will earn Rs 70-75 million during Eid holidays. We are pinning high hopes on Sultan because of Salman’s huge following in Pakistan and his track record of ruling the box office during Eid season,” said Nasir.
Geo Films are also the distributors of Sultan in Pakistan. Sultan is being released in around 75 screens in 55 cinemas, a number slightly lower than that of Bajrangi Bhaijaan that released on 80 screens. However, it is not likely to affect the business by a large percentage.
Cinepax, the largest cinema chain in Pakistan, says 80 percent of the total 350 shows, for Sultan, scheduled across five days in the Cinepax network, have been sold out. The craze for every Eid release is huge and Sultan is no exception.