Shivaay Verdict: Hit or Flop: Ajay Devgn’s Shivaay has not lived up to the high expectations which were associated with it before release. As per the producer figures the lifetime collection will fall little under 100 crore.
Though the film is behind Ranbir Kapoor’s Ae Dil Hai Mushkil but it has generated higher footfalls as it did the majority of its business in single screens where ticket rates were low. Shivaay collected well in core Hindi belts like CP, CI, Bihar, Gujarat and Uttar Pradesh. The film will cause losses to the distributors but will be managed to recover the production costs.
P & A
Shivaay Verdict: Average
After the poor opening day, it was thought to be a flop/disaster. However, it fought back on Monday/Tuesday which were holidays of Diwali. The trend was good in the second week too which saved it from becoming a flop.
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Some regional distributors may face losses. If the producers/distributors were same then they could have compensated the losses as happened in Dilwale case. Ajay Devgn had a deal with Star Network which has paid 40 cr for the satellite rights which has helped in recovering the costs.
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