The new release Ae Dil Hai Mushkil and Shivaay have fallen on Sunday. That was expected due to the Diwali celebrations going on.
Both the films have dropped around 15% in the morning shows. Shivaay already had lower occupancy so ADHM was more affected at the multiplexes. Both will be affected till the afternoon and only then will pick up the pace. Thus today Shivaay and ADHM will remain at Saturday level at best.
Diwali day is considered to be the worst day in the whole Diwali weekend for the box office collections. Another Diwali release Krrish 3 had a similar weekend with Diwali falling on Sunday. The collections dropped on Saturday and Sunday but then witnessed huge jump on Monday (next day after Diwali).
The same can be expected from both the releases. Shivaay has more potential of showing growth on Monday as it was more affected by pre-Diwali period due to the genre and star cast.
Stay tuned for more updates.