Fathom Events is bringing a Best of Bollywood Event Series to US movie theatres beginning in July, kicking off with the 2002 romantic drama Devdas.
The series will include titles from prominent Indian film studios Eros International and Yash Raj Films, reported Variety. The Bollywood series will be shown at several hundred sites for one night and include exclusive bonus content. Devdas, from Eros International, stars Shah Rukh Khan, Madhuri Dixit and Aishwarya Rai Bachchan. Fathom will also show the Yash Raj Films romance Veer Zaara, starring Shahrukh and Preity Zinta.
“For years Fathom has successfully created a series of classic movie events, while simultaneously monitoring the growth of Indian feature films here in the US. We are thrilled to be partnering with two of the most prestigious studios in this space to introduce a new and exciting ‘Best of Bollywood Event Series’ to the world of event cinema," said Fathom Events Vice President of Studio Relations Tom Lucas.
“Eros International is very proud to partner with Fathom Events to bring the ‘Best of Bollywood Event Series’ to the silver screen. We look forward to showcasing some of the 3,000+ great Bollywood classics in our library, starting with Devdas, throughout the country on the big screen — the way they were meant to be seen.” said Ken Naz, Eros International’s president of Americas operations.
Vaibhav Rajput, head of operations in the Americas, Yash Raj Films, said, “We feel immense pride having achieved this special place in the hearts of the people that really matter – the fans. Consequently, it’s always been our endeavour to reach out to as many fans of Indian cinema as possible and reciprocate the love through our films.
“This partnership with Fathom Events is yet another step in this direction by bringing one of Mr Chopra’s personal favourites, Veer Zaara to the Best of Bollywood Event Series in North America and say ‘thank you’ to the fans.”