For Rohit Shetty’s ‘Dilwale’, Shah Rukh Khan’s Red Chilles Entertainment turned distributor for the first time. They sold most of their territories in India and kept few areas like Mumbai with them. As the film was high on buzz and the return of SRK-Kajol was the highlight, the film got sold at a premium price of 135 crore.
However, due to certain controversies that got snowballed after Shah Rukh’s statement on intolerance, lot of regions didn’t get a proper release. The film did perform extremely well in overseas but its domestic collections were way below the mark.
Earlier this month at a press conference Shah Rukh Khan said that he wasn’t happy with the ‘Dilwale’ collections in India. He had said, “ I don’t think the film has done as well as it should have. I am personally disappointed with that.”
He had also said, “To be honest, it has perhaps not done as well in India as I would like it to do. But overseas it has done very well in a lot of countries like Germany, Austria. It is quite thrilling that Indian films are reaching far and wide. There are a lot of business opportunities.”
Now, according to the trade buzz, Shah Rukh Khan has gone ahead and refunded 50 percent of the loss faced by the distributors.
Trade analyst Komal Nahata tweeted, “ SRK does what few wud do. Refunds 50% of the loss of distributors of his Dilwale. That’s what u call a considerate producer.”
The film was bought in record prices in many circuits. The distributors of Rajasthan, Gujarat, CI etc have to suffer from huge losses. The recent announcement by SRK would be a sign of relief for them
Senior trade analyst Kumar Mohan said, “ I appreciate whatever Shah Rukh has done. If the film doesn’t do well, why always the distributor should face losses. It’s a big step from Shah Rukh’s side and I believe this will turn into a practise. I am not saying it will become a trend but this should come into practice.”