dilwale-2015-movie

For Rohit Shetty’s ‘Dilwale’, Shah Rukh Khan’s Red Chilles Entertainment turned distributor for the first time. They sold most of their territories in India and kept few areas like Mumbai with them. As the film was high on buzz and the return of SRK-Kajol was the highlight, the film got sold at a premium price of 135 crore.

However, due to certain controversies that got snowballed after Shah Rukh’s statement on intolerance, lot of regions didn’t get a proper release. The film did perform extremely well in overseas but its domestic collections were way below the mark.

Earlier this month at a press conference Shah Rukh Khan said that he wasn’t happy with the ‘Dilwale’ collections in India. He had said, “ I don’t think the film has done as well as it should have. I am personally disappointed with that.”

He had also said, “To be honest, it has perhaps not done as well in India as I would like it to do. But overseas it has done very well in a lot of countries like Germany, Austria. It is quite thrilling that Indian films are reaching far and wide. There are a lot of business opportunities.”

Now, according to the trade buzz, Shah Rukh Khan has gone ahead and refunded 50 percent of the loss faced by the distributors.

Trade analyst Komal Nahata tweeted, “ SRK does what few wud do. Refunds 50% of the loss of distributors of his Dilwale. That’s what u call a considerate producer.”

The film was bought in record prices in many circuits. The distributors of Rajasthan, Gujarat, CI etc have to suffer from huge losses. The recent announcement by SRK would be a sign of relief for them

Senior trade analyst Kumar Mohan said, “ I appreciate whatever Shah Rukh has done. If the film doesn’t do well, why always the distributor should face losses. It’s a big step from Shah Rukh’s side and I believe this will turn into a practise. I am not saying it will become a trend but this should come into practice.”

10 COMMENTS

  1. srk take this decision bcoz distributor association decide that they dont buy srk next movi fan and raees. so marta kya na krta.

  2. Distribution right(domestic+overseas)-135+40cr
    Satellite Right-60cr
    Music Right-15cr
    Total pre release Collection-250cr
    Toatl Production cost-105cr
    Profit 250-105=145cr
    Bollyarena plz tell me if overseas distribution right was sold at 40cr and it collected 180+ cr.
    Will producer get some share from it?

  3. I don’t know what is the fuss all about all i know Dilwale perfomed below expectation thus it’s a flop.

  4. Actually he didn’t compensate, actually distributor unable to earn that much profit what it should earn. So SRK took this step.

    Distributor already yield profit but not that much what was expected.

    From the beginning komal nahata spoked aganist SRK…so his tweet is created.

    Ask him about proof and you will never get a reply..

    I guarntee..

  5. shahrukh k upe peso ka bhut chd gya the inhone kaha india k log to bevkuf h hm kuc b bolenge usme ha me ha milaiegi janta dikha di aukat or jinko abi b nhi smj m aa rha h unki b dhire dhire aankhen khul jayegi.

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