Rustom Budget, Screen Count, Economics
Akshay Kumar’s Rustom is also releasing this Friday. The film is directed by Tony Desai and produced by Neeraj Pandey. However, the general perception is that Rustom is helmed by Neeraj Pandey.
Producers are yet to provide their official figures. But as per estimates, the film has been made on a budget of 45 crores including production cost and P&A. It does not include Akshay Kumar’s fee. Probably it is one of those rare films where a high amount (15 cr) is spent on marketing as compared to production cost (30 cr). Mohenjo Daro production cost is double as compared to Rustom.
Rustom Screen Count:
Rustom will be releasing in around 2300 screens in India. The film has managed a very good number of screens despite the clash and the limited appeal. A lot should be credited the producers who have ensured a wide release, especially in urban centers. (It also includes shared screens with (MD)
As it has been made on a low budget so the recovery will not be any issue. In fact, the makers are already in the profit zone. Akshay Kumar will share a profit in the film’s business.
Budget: 45 Cr
Recover Cost: 75 Cr
Hit: 80 Cr
Super Hit: 115 Cr
Rustom is currently super hot as it is having excellent buzz and hype. However, a lot of expectations are being attached to the film unnecessarily. It is a thriller film and will mainly appeal to the multiplex audience mostly. So if Rustom crossed 100 cr, it will be considered as a huge achievement and will be a big hit.
12 August 2016
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