The ticket prices are hiked before the every big festival film and Sultan is no exception either. The ticket prices at almost every theater have been upped by a few hundred rupees. Naturally the collections on Day One would be a notch higher than the usual owing to the increased ticketing rates, a fact that doesn’t please Salman one bit. The actor feels the soaring rates will destroy the film industry very quickly and he has a good reason for saying so.
“Ticket prices are soaring so high, that our footfalls have reduced and this perhaps will destroy our film industry very quickly. And because of this the industries that have been benefited are Bhojpuri, Marathi, Punjabi and Gujarati. All these industries are making profits of 50 crore on 70 to 80 rupee tickets. We have not been able to pull off a 300, 200 and even a 100 crore on a 250, 650 or 950 rupee ticket which is really really sad. So I think these regional industries are much bigger than our Hindi film industry,” averred Salman.
Flaying the opening day box-office records, the Sultan actor said, “I think the initial numbers are ridiculous and stupid. You increase the ticket prices and your numbers will increase. It is so easy to create opening day records. All you need to do is to increase the ticket rates. 41 crore, 30 crore or 9 crore become your first day opening collections. It is the last day numbers that matter. It is the end result of the film that actually matters. If it’s an opening of 2 crore, it will hurt. Finally the film has to do well which means they(audience) are coming for the film and not for you. When we all came into the into the industry, they didn’t come for us. They came to see the movie.”