Shahrukh Khan is going to face yet another box office clash. His next untitled film with Imtiaz Ali will release alongside Akshay Kumar’s Toilet Ek Prem Katha.
Shahrukh Khan is the probably only actor who has faced so many clashes in his career and has emerged victorious in most of them. He has beaten Salman, Aamir, Akshay, Hrithik, Ranbir, Amitabh, Ajay and many more in a clash. This will be a big edge for SRK.
Earlier SRK starrer was a solo release on Independence Day weekend. But Akshay Kumar postponed TEPK from 2 June to 11 August. Though this date was earlier booked by another Akshay starrer Crack which has to be postponed. So there was no dirty game involved in this clash. Also, Akshay said it right that festivals should not be owned by particular actors only.
The makers of TEPK have made a good decision to postpone the film on Independence Day weekend. The clash will not make much of a difference in its lifetime total. In fact the holidays will give an extra boost. Clash with a biggie will also yield free publicity. It will be SRK starrer which will be affected.
On paper, SRK’s Rehnuma (working title) looks like a biggie and has names like Anushka Sharma, Imtiaz Ali, Pritam and Red Chillies Entertainment. The film has been shot in exotic locations and will have massive entertainment value as far the promos are concerned. The music of the film is also generating huge buzz even before the release. Imtiaz has a good taste for music and there are reports that music rights of the film have been sold at a record price.
Then there is Toilet Ek Prem Katha which is a small film. Akshay Kumar is the only major name attached with the film. The title of the film is weird which can make some difference in the opening in masses. It has been made on a very controlled budget which will be its biggest plus point. The film will emerge hit after crossing 80-90 cr.
As far the initial box office pull is concerned, SRK stands way ahead of Akshay. Some are saying that he is going through a bad phase but still his all recent films have opened with an excellent response. His last release Raees clashed with Kaabil but yet it has collected more than Akshay Kumar’s highest grosser of all time.
So there is no doubt that SRK starrer will open double than TEPK. It will have a huge lead in the first five days itself (2 holidays) and later on it will be almost impossible for TEPK to catch up unless Rehnuma turns out to be a very bad film. Imtiaz Ali is making complex films lately but even if Rehnuma is a decent entertainer, it will dominate at the box office.
In overseas, Rehnuma will open to a thunderous response and will be equivalent to Eid or Christmas releases. Shahrukh is coming with a romantic film after a long time and overseas box office is expected to explode. Akshay’s films generally fare average in overseas and TEPK will be no exception.
Thus the worldwide total will be much higher for Rehnuma and it may turn out to be another one-sided clash. But the costs for Rehnuma are more than double as compared to TEPK. The distributor price is also very high and SRK might miss another clean hit due to the clash.
Rehnuma: 155 cr
TEPK: 92 cr
Note: The opening prediction will be made after the release of trailers.