It looks like that instead of the box office battle, Raees vs Kaabil has become a clash of egos. None of the parties seems to be in a mood of backing out.
It all started when Kaabil makers started to give higher figures than the actual in the opening weekend. That was already anticipated by many considering Rakesh Roshan’s track record. The figures for Raees were accurate in the first weekend with a difference of 5% margin which is acceptable. But the things got interesting on the first Monday.
Monday trend is very important as the word of mouth comes into play and better film tends to have a good hold. In the whole extended weekend, Kaabil makers were giving collections in the morning which was followed by Raees producers. But on Monday they waited probably for Raees collection so that they can take over. But Raees team was smarter so they did not give any official collections. There was also a leaked audio tape where a PR was instructing her people that Monday’s collection should cross a particular number, no matter what happens.
On Tuesday, Kaabil collections were increased. Then Red Chillies Entertainment also starts to give higher collection just to remain ahead in the race. Kaabil was trending better but still, the collections were slightly less than Raees as per trade estimates.
In the second week, screens of both films were reduced and the ticket prices were also normal now. Both films faced a huge drop and the occupancy in the morning shows was 10%. The early trade estimate for Raees and Kaabil were 3-3.5 cr and 3.0 cr. But still, as per the official collections released by Rakesh Roshan and Red Chillies Entertainment, both films have shown growth from Thursday which looks ridiculous. This proves that both parties are trying to remain ahead and are using all unethical tactics.
When Rakesh Roshan announced that 200 shows have been increased for Kaabil, he indirectly hinted that Kaabil will grow on 2nd Friday. On the other side, the only aim for Raees team is to remain ahead of Kaabil on each day. Now the ball is definitely in Rakesh Roshan’s court. Even though in terms of trade numbers, Raees is still leading but when Kaabil makers are manipulating, they also have no choice but to give a higher number.
If the race for taking over continues, then it will not be a surprise if Raees goes over 170 cr and Kaabil over 140 cr or even higher. We just hope that both parties are charged up in coming days.