The trailer of filmmaker Ashutosh Gowariker’s much-awaited project Mohenjo Daro, was launched on Monday (June 20). The trailer was released across Star TV networks as a roadblock on all channels and garnered massive views.
The trailer of Hrithik Roshan-starrer was viewed by as many as 30 million people worldwide on channels across Star Networks. This is the first time Star Networks has extended such kind of support to any film. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 p.m., said a statement from the channel.
At a time when most trailers are launched at events, Mohenjo Daro team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock. Gowariker, who brought series Everest on the small screen last year, believes television is the fastest way to reach a wider audience.
“We are extremely thrilled with the positive response to the motion poster and first look posters of Mohenjo Daro and couldn’t wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally,” he said.
“We thought it would be an ideal platform to release the film’s trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch,” he added.