Rajinikanth is the biggest superstar in South Industry and enjoys a crazy fan following. But yes he has flops too in his career. His last release Lingaa did not perform well and caused huge losses to the distributors which became bankrupt.
Coming to Kabali, the film has made 200 cr money before its release. Tamil movies make money from different sources. The biggest chunk of the profits come from theatrical rights sold for Tamil Nadu. Apart from that, dubbing rights are sold for other languages like Telugu and Hindi, Tamil rights, and for international markets like US, Europe, Middle East and South East Asia. Further, TV rights will also bring in money after the release of the movie. Finally, money could be made from marketing deals with corporate brands.
But the verdict cannot be decided on the basis of pre-release recovery. It completely relies on how it performs in Tamil Nadu. In India, the rights have been sold to Eros for Hindi, Rockline Venkatesh for Karnataka, Shanmuga films for the Telugu states and actor Mohanlal for Kerala, all for reported whopping amounts. Further, from Air Asia to Muthoot finance, branding partnership deals have been struck.
The producers claim that the movie has done a business of Rs. 200 crores already, and will touch Rs. 500 crores in total business. But all that money is for the producer, who has sold the rights to the various distributors.
Industry insiders say that Thanu has sold the rights for Kabali to different distributors in Tamil Nadu at unbelievable numbers. So, if the movie flops or does not live up to the expectations, this could be Lingaa Part 2.
Compiled from industry sources with inputs from Digital Native.