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Jab Harry Met Sejal Mini Trails fail to create any buzz

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Shahrukh Khan and Anushka Sharma starrer Jab Harry Met Sejal will hit the screens on 4th August. With one month left in release, the pre-release buzz of the film is on the lower side.

SRK and Red Chillies Entertainment has opted for a unique promotional strategy for JHMS where they are releasing mini trails. This trick has failed big time and it will not be wrong to say that this has backfired to some extent. So far four mini trails and one song promo is out and none of them has anything special.

These promos featured some random dialogues or conversation between the lead and there is no hint of the story. The family audience might stay away after watching theΒ second promo. It is looking like an urban rom-com which might appeal towards only a limited section of the audience. Another problem was their accent and dialogue delivery. Some might even find it tough to understand it.

The director Imtiaz Ali mostly makes films for the multiplex audience. So when he announced a film with SRK, there were some concerns in trade about its appeal. However, SRK made it clear that JHMS will be a universally appealing love story. But now after the release of mini trails, it is looking like an urban film.

There was no need for experimenting something like this for a risky film. Ideally, they should have made a well-balanced trailer having some fun elements and romance. They could have attached it to Tubelight. And then they should have released the songs one by one. The film had terrific music reports and yet only song is out so far.

A good trailer is a must for a film to have a good initial. Tubelight is a recent example which could not open well despite the presence of India’s biggest superstar. The audience has become smart these days so they can anticipate what is in the stores by looking promos. When romcoms are not working anymore then one wonders that why RCE is trying to give the impression that it is a rom-com.

Jab Harry Met Sejal was preponed to 4th August to avoid the clash with Akshay Kumar’s Toilet Ek Prem Katha. Still, it can pose a threat in the second week of JHMS. So a good initial is a must for SRK starrer to survive at the box office. The makers need to act quickly otherwise this could be SRK’s lowest opening till date.

70 Comments

  1. @bollyarena..good for the film if the expectations with it
    have not raised. See the results for Tubelight. Secondly remember dear zindagi had a similar promotion plan and inspite of that the movie had the initial because of Shahrukh. Let me tell you this movie will start with 28 crores plus on day one. I bet.

    • hahaha…srk rat din 4 saal tk promotion krke…

      sirf 20 crore ki oppning kr ska…….

      Srk salman dono mil kar 150 crore nhi kma skte…yhi stardom h enkaπŸ˜‚πŸ˜‚πŸ˜‚

      log srk ko dekhte hi…bhag gye…

      srk cameo flop…tubelite….

      • Abey bhojpuri Mahaveer don’t you have any shame even after getting blocked.? YOu are the worst gawar fan of bollyarena. Since when did SRK did promotion for 4 years..?? And Raees’s opening aoccupancy was bigger than Dangal’s. So don’t talk crap about opening. SRK is the Biggest Crowdpuller even in his worst phase. And what kind of gawar talk about 5 min’s cameo making a film disaster..??? Look at how a niche film like Dear Zindagi worked because of SRK’s extended cameo. In stead of putting your gawar logic and language in bollyarena better get admitted into a school and get some education. I only see jobless Aamir and Akshay fans barking in Bollyarena and Sallu fans barking in Sallucine although SRKians are the majority everywhere.

        • srk k Paid fake fan @NN ….jo hindi nhi janta but hindi padh leta hπŸ˜‚πŸ˜‚πŸ˜‚

          Raees ki 3400 screen (by BOI) par 20 crore kmane vale ki occupancy jyada thi dangal seπŸ˜‚πŸ˜‚πŸ˜‚

          croud pullerr , achcha mjak kr leta h….

          dear jindgi worked ??

          aaliya k 30 crore -l- srk k 35 crore …..πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

          35 crore ka stardomπŸ˜‚πŸ˜‚πŸ˜‚…..

          Aamir 2007 me , Tare zamee se …65 crore bna gyaπŸ˜‚πŸ˜‚πŸ˜‚

          Note :- darshil safari Aaliya bhatt ki tarah super star nhi h

          • Abey gawar, keep your bhojpuri language to yourself. I can understand Hindi 60% but not a gawar like you that I can’t type using simple decent English. Too sad Bhikhari aamir can’t afford an educated paid fan, so he has to choose a bhojpuri like you. You don’t even have any knowledge about boxoffice so the simple knowledge that Raees opened bigger than Dangal in terms of occupancy evaded you. And from which planet is Alia Bhat a superstar..?? Also TZP was a Christmas release since the time Christmas became lucrative. Even your bhikhari aamir knows that his aukat will be exposed if he comes on Non-holiday so he is releasing his extended cameo on this Diwali also. Fake star…!!

      • Thug of Hindustan ..when is the release date and when the promotions started ???

    • nashe me hai kya 15 crore bhi 1st day kare gi to badi baat hai……..
      2014 se pehlejo shahruth tha us ki baat hum nahi kar rahe hai , hum us shahrukh ki baat kar hai jo 3 saal se flop aur semi hit filme de raha hai……….

      • Haan wohi SRK jiski flop film bhi $ 26 mn karti Hain overseas mein with a clash. πŸ™ˆπŸ™ˆ Bol tere Aamir ya Salman Ko clash karke ya Christmas ya Id ke alawa release karne then let us see. Ek toh id mein bhi nahi kar paaya inspite of solo release. Lolz

    • Off topic many news outlets are reporting dangal has reached 2000cr can you confirm if that’s true plz bollyarena coz I trust your site more than any other

    • Devesh Pandey Reply

      I had a bad feel about these mini-trails from the moment they were announced. Dear Zindagi’s mini trials had flopped and so have this movie’s. At least they should now scrap this mini trails plan and release the trailer instantly. If not, the worst can be anticipated. Don’t know why they had to release the second mini trail and why in the first place did they shoot a scene like that ??? If the trailer is released too late, it will be just damage control. If there was a trailer released at the perfect time and no adult content, it had a chance to be a blockbuster but now it seems very difficult !

  2. Ajay Salman fan Reply

    Flop and overactor …. Same rom com…other than this he can’t act…try police role… Make some biopic on our freedom fighters….

    • @NN

      bhai script viscript ko leke kyo rota hπŸ˜‚πŸ˜‚πŸ˜‚

      Aamir me hi script ka sense kyo h..jo pure bollywood me nhi h ??

      good content movie HINDI MEDIUM ne kitna kma liya ?? (srk hota to 50 crore b nhi kma pati)

      Kya mhaveer singh…india k sabse famous insaan the ??…kya Dangal jesi similer movie Sultan phle nhi bn chuki thi ??

      kya salman or srk….bina heroism wala…bina great image wala…..Mhaveer singh fogat …ka roll kr skte the…??

      Bhai Okaat okaat ki baat h………mere so called uk fan

      • Abey bhojpuri, how come Hindi Medium be a Universal conten film when majority of Indians are illiterate..??? If you want universal content films then look at Gadaar, Bahubali and Dangal with simple universal concepts. Don’t say Dangal didn’t have action as it was based on wrestling. In stead of barking in BOllyarena whole day or night in your bhojpuri logic, get admitted into a school and get some education. Even aamir will be ashamed of your bhojpuri status.

        • bhai , my name is khan

          universal appeal ki movie nhi thi ….??

          jb fekho tb rota rhta hπŸ˜‚πŸ˜‚πŸ˜‚…universal apeal bol k….

          PK konsi universal apeal ki movie thi ??

          dhoom 3 πŸ˜‚πŸ˜‚πŸ˜‚

          or Gajni πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

          rotlu raam….me km se aamir ki movie to dekhta hu….

          tu asli bhojpuri h….jo HNY , FAN ,CE dekhta hπŸ˜‚πŸ˜‚πŸ˜‚

          • Abey gawar, My Name is Khan was Muslim centric film, HIndus had no interest about it and it released on Non-Holiday. Most of Raju Hirani films like PK are universal film and if you don’t think Dhoom 3 is universal then pity on you. Yeah I loved Fan and CE (not HNY) but I haven’t heard the names of Bhikhari Aamir’s bhojpuri films of 90’s till I came to visit Box Office sites. …In stead of wasting your time everyday typing 100s of coNmment go get some education you bhojpuri..!!

            • abe rotlu raam

              My name is khan…..muslim movie ??

              overseas me kitne muslim h , pta h ??

              salman ne eid par movie kr krke , stardom hasil kiya, or tu 30 crore muslim k liye ro rha h ??

              bhai fir to xmas pr…..3% crist ko manne walo se aamir ki movie kese ATBB bn jati hπŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

    • @Ajay-lallu fan–Ha Ha Disaster wala fans talking about flop and acting. Abey people run away from theatre seening your idol’s ghatiya acting. Fans of Disaster wala Non-actor, better keep yourself in your aukaat instead of blabbering about Legendary King Khan.

      • This guy is actually a Ajay Devgn fan. Cant understand why all fanbases lick the feet of Bhaitards

        • Ajay Salman fan Reply

          @sayar SRK licker…. Iam fan of Ajay sir and Salman sir

      • @NN it will make more sense if you stop bashing and using abusive words on Ajay Sir. I am a big time Ajay D fan and i have due respect for Shah Rukh and personally rate him higher than all Khans in terns of fame(just my opinion).
        I dont go about bashing him because just 1 out of 100 fans of his bashed Ajay. Your comments seems quite cool and real but when i saw your comment on Ajay you lost it. Anyways keep trolling just had to speak my mind.

  3. Yes, I agree with you. There are 2 more mini trailers left which will make it repetitive.
    They should have rather gone with this strategy:
    1) 2 Mini Trailers introducing both the Characters.
    2) Trailer of the Film
    3) Posting songs Every Week/ 10 Days

    • ROY ROCKSTER Reply

      Agreed. Am also a Shah Rukh fan but before that an extrovert that dont hide feelings. I would have prefered a teaser and a song or a dialogue clip and teaser and 1 song. Stil finger crossed i am not expecting any record breaker but just want it to be a clean hit. Like Aamir and Salman i think if not well planned the opening will be big like a Salman Aamir film but content remains very important.
      I think so far Team Baadshaho has done a great promotion strategy 1st some cool posters of each actor and next one of the best teaser of recent time. TEPK too but the trailer release was abit early and the buzz especially the songs are very weak but Akshay can carry the movie with good content.
      My pick for the top 5 end of 2nd half top grossers.
      1. TZH
      2. G4
      3. JHMS
      4. Padmavati/TEPK
      5. Baadshao / JJ.

  4. */ The family audience might stay away after watching the second promo./*
    Still there was Dancing car in PK, Balatkar dialogue in 3 idiots.

    • SRK and Varun Dhawan U.K Fans Base Reply

      This is wrong, other movie buzz is so low like Tubelight and many more movies but thier is never an article about low buzz of thier movie @bollyarena you block people for spreading negative stuff about movies then what about what you are doing!

      @Parshya has always spoke about his opinions and why he thinks Aamir is better! And you have done the same, shared your opinions on the negative side.

      The mini trails introducing characters and now a days family’s are okay with a bit of words like sex, India doesn’t want to give thier kids sex education, no sex words in movies, no smoking in movies, no this no that yet India has the biggest rape crime rate in the world!

      It needs to be more open to families where a father or mother can speak to his daughter about sex education!

      Song buzz is not low Radha has already crossed 15 million views in just a week and the mini trail today has already crossed over million views in less than 8 hours and you are saying the buzz is low!

      If a trailer releases right now it would cross 30million within a week or just over!

      Opening day: 25cr+

  5. Good work bollyarena . Nice article . This is the reason why I m biggest fan of ur site .
    Keep on doing good work like this . We readers are always with u .
    Cheers for bollyarena

    • SRK and Varun Dhawan U.K Fans Base Reply

      @houseful your a fan of this site until they post an article about TEPK or any other Akshay Kumar on the negative side!

      Just because the title of the article is JHMS mini trail LowBuzz, so your now a fan of this article haha!

      TEPK phir bhi dubi gee!

      • @SRK varun UK fan Base . Mai is site ka shuru se hi fan hu . Aur maine yeh comment is liye kiya kyu ki koi bhi aur site timely ache article nahi publish krti.
        Mai koi SRK hater nahi hu . Par mai Akki ka fan hu.

        • SRK and Varun Dhawan U.K Fans Base Reply

          Lekin tumhe milee tho yehi article nah comment Karne ke liye!

          May the best man win! Good luck! You need it and TEPK!

  6. one more failure and SRK needs to pack his bags or do character roles…
    at this age he wants to romance.. what nonsense..

  7. @ sayar….good one brother….hahahahaha….anyways we have seen bollyarena copying analysis and box office numbers from other sites so that’s ok. May be this column will change if the other box office sites will talk about high trade buzz.

  8. SRK confirmed there will be a Trailer launch event but before tht 7 Mini Trails nd 3 songs Will be released!!!
    These Mini Trails will give the movie Extra boost!!!

  9. Yess i think the mini trails strategy is not so bad with good music…let me inform you that there will be a trailer somewhere near the release date…srk announced at eid special lunch that there will be a grand trailer release event…

  10. They all are doing bad movies to avoid GST.
    They show huge loss to avoid gst.
    Still they have to pay more tax.
    Still jhms tubelight TZH TEPK will be bigger grosser of the year
    TZH
    Raees/tubelight
    JHMS

  11. It’s tough competition BTW Srk n Sallu
    for biggest disaster of century πŸ˜‚πŸ˜‚

    This is my honest review.
    Fusslight family drama tha Par idhar to wo bhi nahi. .

    Aur bahubali logonke dimag se abhi tak gaya nahi isiliye Muze lag raha hai JHMS khatre me hai.

  12. Today RELEASED transformer series got very bad review in india.
    JHMS also get bad review.
    TEPK get good review only reason it will be tax free in many state.
    Bad review for GST?
    Guys just it 10% I have doubt
    Whatever’s bad review because of GST

  13. Faizurrahman Reply

    Agar TEPK Se Clash Hota To
    JHMS Mohanjodaaro Hoti
    .
    .
    Tubelight Se Bhi Badi Flop Hogi

  14. This is romcom movie so record opening & lifetime is out of the equation.Second week have a healthy competition with TEPK which was looking small film when announced but now it is battles of equal.Romcom & social awareness movie have a limited audiences.Now Harry meet Sejal really has to come with brilliant trailer with chartbuster music so that it can do 125-150 crores of business.

  15. I don’t find any of the Amir Khan fan here.
    Jo bolrahe hai k woh amir khan k fan hai woh sachme akshay kumar k fan hai jo amir khan ka naam leke Salman sharuk ko niche gira rahe hai jo apne aapko amir ka fan sirf isliye bata rahe hai take woh akshay ko indirectly support karr rahe hai jab amir ki film aegi tab ye log id badal karr amir ko abuse karenge. Jaise bahubali k waqt woh log dangal ko gira rahe the.

  16. film agar acchi hui to zaroor chalegi aur vaise bhi trailer mid july mai aane wala hai therefore please dont spread negativity there is 1 whole month before the film will get a release

  17. i know im gonna hurt all SRK fans including myself but I feel SRK will be the first of the Khan trio to lose their extraordinary stardom lasting for an unbelievably long period of time…….

    If JHMS does not work, it’d be almost certain that SRK would not get solo Xmas 2018 release for his dwarf film…….things can get cruel and hostile very quickly in business world , more so when age is not on your side…..

    • What about Tube light? These web sites were hyping it so much that every one thought it will break Dungal record.So we don’t need the fake hype created by Bollyarena.

  18. @bollyarena are u people mad. If you say that these promos hav failed big time than raees promos would have been disasters(which they werent). Mini trailer1 of #jhms got 7 million views and is almost equal to all promo views of #Raees. I have no doubt now that someone has paid you to spread this negative shit. To all SRK FANS dont believe in false news and paid opinions.

    • SRK and Varun Dhawan U.K Fans Base Reply

      @Sultan this is what I’m saying, this is a website that has a few thousand people who cares what people write here, go on insta, twitter or Facebook or YouTube the hype and craze is thier as big as raees, people are dying to watch the movie all around the world!

      And don’t worry about thier PR team lmao, SRK fan around the world are his best PR team he should just give us the trailer and we will go on the streets of Europe and
      The rest of the world to release the trailer, he has about 20 fan clubs in almost every city in the world!

      • My cousine is a DIE HARD FAN of AAMIR and in some ways hater of SRK but after i showed him the 3 trailers and the radha song, he too said that this looks to be a great movie and will do giod buisness.

  19. Karan Singh Reply

    @mahaveer
    Welcome bro
    When I said secret superstar is aamir movie? Can you tell me
    Yeah I said that srk stardom is more than anyone if I am wrong then please tell me who has more worldwide than srk?

    • bhai @karan

      dhyan se padh , vo comment @vishal ko tha…

      or kon h worldwideπŸ˜‚πŸ˜‚πŸ˜‚

      bhai worldwide chiller jma krne wala srk sabse bda star hπŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ‘ŽπŸ‘ŽπŸ‘Ž

      srk k jitne india me fan nhi h….etne aamir k Taiwan me h , or china me to Aamir k india se jyada fan h…..uk , austreliya , usa ,sabme aamir top h…

      srk ki Raees or salman ki tubelite ko to pakistan walo ne b mna kr diya…..or Dangal k liye mre ja rhe the….

  20. If you say that people cant understand the accent then the reason behind it is that they have absorbed themselves so much in the characters that there accents( SRK’S punjabi and Anushka’s gujrati accent) are right on top. I couldn’t understand some dialogues from DANGAL and that was becuase the bhojpuri accent was well adopetd by Aamir. I just have FOUR WORDS for you SHUT THE HELL UP!!!!!

  21. Dipak virval Reply

    I think this is shahrukh last individual chance …

    Last one raees with clash
    Fan was made about his own fan
    Dilwale with clash …

    But now screen size minimum 4000 so ideally opening minimum 27 to 30 cr … Required for srk standard

  22. Karan Singh Reply

    @mahaveer is talking nonsense again and again
    Idiot srk is giving 20 crore opening with clash and average script.
    I already said aamir is bigger than srk on box office( if we look at the current box office situation)when you thrown out by bollyarena
    And many srkians accept that fact
    So you don’t need to bark and please 🀐
    Shut your mouth
    And tell me who has more worldwide stardom than srk?

  23. Going by raees srkians will show up in full force for first two days so weekend will defo be 50cr + regardless of content but on weekdays and 2nd week film will depend on content

  24. The fourth mini trailer is out and has got 1.3 million views already in JUST 20 HOURS. They have introduced the characters in a very confined manner so that the audience can have a glimpse of the two characters but still they managed to maintain the intrigueness about the film in the audience. I dont know how are u calling it a fake attempt. The level of curiosty among audience is increasing with every trail. I would say that this is TEASING AT ITS BEST.

  25. Still there is one month for the release , it is too early to say that. We will have to wait for the trailer. Promotions are yet to start.

    Also you can’t campare JHMS with Raees. Raees had terrific buzz which can’t be matched everytime. Maybe we will have to wait for Don 3 for same kind of pre release buzz.

  26. Tepk will become flop people don’t have time to watch 5min village problem in 2:30hr which is airing everyday on TV during interval where big b promoting sauch bharat and trust me it irritates very much i am 100%sure tepk rejected at metro cities

  27. sanjoy srk fan Reply

    SRK is d king of Bollywood…which love he gets no one Wii…don’t abuse him or I will – u….

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