Jab Harry Met Sejal Day 1 Box Office Collection Update: The last couple of months have been terrible for Bollywood. There have been big failures like Tubelight, Jagga Jasoos and Mubarakan. But the bigger concern is that none of these films are taking good initial. So it all depends on the word of mouth and content.
This Friday has seen the release of Shahrukh Khan starrer JHMS. SRK has not disappointed when it comes to box office opening. But his latest film was carrying an average buzz and advance booking was also just reasonable. Thus the expectations were not that high. Well, it seems that it has taken a decent opening which is on the expected lines. Check out Jab Harry Met Sejal collection update for the 1st day.
Morning Shows Report:
The overall occupancy in the morning shows was around 40% in most of the circuits which is a good start. As expected the best start has come in West Bengal, Delhi/NCR and Hyderabad. The multiplexes in metros like Mumbai, Delhi, Benglore are recording pretty good occupancy. On the other hand, the film has opened average in mass oriented circuits which was kind of given.
Overall this is good considering all the factors. First of all, it was a rom-com which had its limited target audience in urban cities. Second, the promotional strategy has been a mess from Red Chillies Entertainment. They released the music album yesterday night despite the fact that it had some pretty good songs which would have helped especially in North India.
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In terms of occupancy, Jab Harry Met Sejal has the third or 4th best opening of 2017 and second best from Bollywood. The best is Baahubali 2 followed by Shahrukh Khan’s Raees. However, it is the lowest opener for SRK in recent times.
This has given the film a chance to show growth in the evening. As the film is mainly for the multiplex audience which comes in good numbers in the evening. This will be crucial as it will decide that how much it can grow over the weekend. The costs are not that high and the producers are already in the profit zone. But the film should go over 150 crores for recovering distributors price.
Singler Screens Update:
As expected the film has taken a low opening in the single screens and mass circuits where the occupancy is 15-20%. As it was an urban film so the slow start was expected in masses. The opening has come due to Shahrukh Khan factor otherwise it would have been a washout in these places. The film will now largely depend on metros for a respectable opening weekend.
Noon Shows Report:
Jab Harry Met Sejal has maintained the pace in the noon shows as the occupancy remained in the range of 40%. However, the film needs to show big growth now for a good opening day. Normally for such films, there is a lot of scope for growth in the evening. But the response for JHMS is not encouraging. As of now, it is looking to collect 15-16 crore on day 1.
Box Office Opening 2017
|Tiger Zinda Hai||70%||Bumper|
|Shubh Mangal Saavdhan||12%||Poor|
|Toilet Ek Prem Katha||22%||Average|
|Jab Harry Met Sejal||35%||Good|
|Sachin A Billion Dreams||30%||Good|
|Meri Pyaari Bindu||15%||Poor|
|Badrinth Ki Dulhania||32%||Good|
|The Ghazi Attack||8%||Poor|
|Jolly LLB 2||30%||Average|
End of Updates
Jab Harry Met Sejal 1st Day Box Office Collection Early Trends:
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