The alleged manipulation in Kaabil box office numbers has become a hot topic on social media and also in the industry. It has also divided the trade into two groups. One is posting producer figures and other is mentioning trade figures (from box office India). Here is our take on alleged manipulation in Kaabil.
As you know that we track daily collections by collecting samples and then post early estimates. For most of the films, it turns out to be accurate. However, for Kaabil, it is lower than actual. Another thing is that our estimates were in between actual and BOI figures. It shows that the manipulation is done from both sides. You all know that we follow Box Office India, but in the case of Kaabil, they have gone wrong. This shows that the real figures should be in between these figures.
Here is the comparison between out estimates and the actual collection.
There is around 7 crore inflation between actual and producer figures which is a small number. However it has made a big difference as the average trend looks very good now. So now there is no doubt that Kaabil makers have done manipulation and it should be pointed out. But then these so called trade analysts should also point out the manipulation in many other biggies. They will not do so because it is easy to target a small film rather than questioning other big production houses.
The manipulation is done for most of the films and trade knows it. A reliable source informed us that in reality, Chennai Express did not break Ekk Tha Tiger opening day record and fell short of by a small margin. But they manipulate the figure a bit so that it can make headlines.
There is another hypocrisy that people tend to switch between official and trade figures depending on the situation. Along with fans, it even applies to producers. For example, Box Office India declared Prem Ratan Dhan Payo as the highest opener and the producers referred BOI and released an official statement. However, producers claimed that it crossed 200 cr but as per BOI, it did not.
It’s high time that we get a reliable source for tracking box office numbers so that no one can manipulate.