Celebrity brand HRX, owned by Hrithik Roshan and Exceed entertainment announced its first brand ambassador – Tiger Shroff. HRX is a fitness and lifestyle brand based on the Ideology of Hrithik Roshan.
Hrithik Roshan commented, “The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values and principles of HRX. In him I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in the HRX vision along with me.”
Hrithik tweeted, “C’mon TIGER!!!! RT @hrxbrand: We proudly welcome @iTIGERSHROFF. When I asked tiger what empowers him he said he does it for the pride in his mum and dads eyes. @AyeshaShroff now we empower the world together!
Tiger Shroff also tweeted, “Even though he’s a superhero I hope I can lend him whatever lil powers I have to help spread the Hrx vision. :)