In the last couple of months, so much has been said about Hollywood taking over Bollywood in terms of domestic box office performance. This stance is arguable as some Hollywood films have emerged huge hits and others as disappointments. However, we will take a look at the scenario from the other angle.
A few weeks back we posted an article Regional films beat Bollywood biggies at overseas box office. It was to show that Bollywood films have not performed to its potential in overseas this year. Instead, the regional films (Punjabi, Tamil) have started to beat Bollywood in markets of Australia, New Zealand, USA, and Canada. Here is the list of highest overseas grossers of Bollywood.
- Fan – 10.1 m
- Kapoor and Sons – 7.1 m
- Airlift – 6.3 m
- Housefull 3 – 5.1 m
- Neerja – 4.1 m
- Ki and Ka – 4.1 m
- Baaghi – 3.06 m
- Others – 12 m
Total: 51.86 m (Approx)
Now let’s take a look at the business of Hollywood films in India. It was Disney’s The Jungle Book which stormed the Indian box office by emerging all time blockbuster. TGB India collection is equal to Fan worldwide collection.
- The Jungle Book – 38.8 m
- Captain America: Civil War – 12.1 m
- Batman Vs Superman – 10.7 m
- The Conjuring 2 – 9.4 m
- X-Men Apocalypse – 5.8 m
- Deadpool – 5.2 m
- Kung Fu Pada 3 – 4.7 m
- The Angry Birds – 4.1 m
- Zootopia – 1.6 m
Total: 92.4 M (Approx)
It shows that Hollywood has taken much more from India this year as compared to Bollywood’s share from overseas. So the only concern is not Hollywood’s dominance in India. Four Hollywood films have collected more in India than Bollywood’s highest overseas grosser of 2016 Fan.
The markets of Australia/New Zealand are now completely dominated by Punjabi films. They hardly contribute unless it is an Aamir Khan’s film. The highest grossing Bollywood films there are PK, Dhoom 3 and 3 Idiots. UK market opens strongly only for SRK or Dharma films. In the USA, Tamil/Telugu films post a major threat.
So what needs to be done? Bollywood is world’s biggest film industry in terms of film releases. We think instead of blocking Hollywood films, we should take two steps. First, make universally appealing commercial films where more focus should be on the script and story. Second, megastar actors should do big budget films having VFX of international level. Now history/war genre is super hot in trade. So a trilogy can be made featuring a couple of megastars of Bollywood.
This year except Moenjo Daro and Shivaay, none have taken a risk to make a magnum opus in terms of scale and budget. We don’t see any highly anticipated big film happening soon. Instead, it is Baahubali 2 and Furious 8 which are keenly awaited by the audience.
It’s time for Bollywood to pull up their socks.