Guest Article:

Rustom Vs Mohenjo Daro box office clash is currently the hottest topic in the industry. No matters who says what but the truth is that things are not going as smoothly as it looks. Many have the opinion that Bollywood has united against Mohenjo Daro. Is there any truth in this conspiracy?

This all started when Bollywood celebrities started praising Rustom not only on social media but also on public platforms. The posters, trailer and music everything made big headlines. Just recently Bollywood stars, Salman Khan, Ajay Devgn, Ranveer Singh, Karan Johar and many others started promoting Rustom on social media with their special messages. Don’t be surprised if these stars start posting terrific reviews of Rustom in a few days.

A leading portal quoted Akshay Kumar saying that Salman and others have promoted Rustom on their own and there is a unity in Bollywood. Unfortunately, that is not true. Are Mohenjo Daro or Hrithik Roshan not part of the Bollywood? Why is no one talking about Mohenjo Daro at all? In fact, it is a promotional strategy of Rustom marketing team and there is nothing wrong in it. Each day top Bollywood stars will share special video messages to urge fans to watch Rustom until 12th August.

It would have been better if Akshay would have said that this is the part of their promotional campaign. As now it has created a perception that Bollywood stars are only promoting Rustom to degrade Mohenjo Daro.

Now coming to the main question that why most of the actors seem to be biased against Mohenjo Daro. Here are few of the assumptions,

Hrithik-Kangana Controversy

Hrithik Roshan and Kangana Ranaut controversy have not gone well with the industry. When Hrithik filed a case against Kangana, he expected that Bollywood will come out in his support. However, it was the other way around as many voices were raised for Kangana only which pissed of Hrithik.

Hrithik’s Personal Rifts:

We all know that Hrithik always wants to be a soft guy and refrain away from joining any camps. But yes he has some personal issues with few of the top actors. IIFA Awards this 2016 created a further rift between Salman and Hrithik due to a performance. It was also reported that Hrithik has a fallout with Akshay and he also unfollowed Akshay on Twitter. As a result, when Mohenjo Daro trailer released, Akshay did not even say a word for MD on his social media handle.

Professional Commitments:

All the top directors from Bollywood have shown their desire to work with Hrithik Roshan but he seems to be in no mood now. He has backed out from Shuddhi and Kabir Khan’s next. He is also reluctant in signing YRF’s highly ambitious project Thug. Obviously, these things have not gone well with the top production houses. Instead, he has opted for Kaabil and his friend Sidharth Anand’s next. The result of this clash will also decide the fate of Raees Vs Mohenjo Daro. So Excell Entertainment and Red Chillies are also eyeing on 12th August.

Ashutosh Gowarikar:

The director Ashutosh Gowarikar is one of those men who does not want to be politically correct and this has landed him in bad books of the industry. He has more enemies as compared to friends.

UTV Motion Pictures:

It is not going well for UTV at the domestic box office. Though they distributed Hollywood’s The Jungle Book and Captain America Civil War but they are yet to find their big hit since PK. They have signed a deal with the local distributor which include booking screens for Baaghi, Mohenjo Daro and Dangal. This was not received well by many. UTV also does not promote films on the big scale and rely on the content mostly. However, their promotional strategy for Mohenjo Daro has gone terribly wrong. On the other hand, Rustom marketing team has done an excellent job.

Last Word: 

On paper Mohenjo Daro looks much much bigger film as compared to Rustom. In reality, things have changed and it will be a close competition. But the sudden promotions and marketing have made a perception in the media that Rustom wants to take over Mohenjo Daro. Wheater this true or not, we are yet to find out.

It is clear now that there is no conspiracy against MD and it is a mix of all the factors mentioned above. There is no doubt that Rustom is hotter film right now but will this extra buzz translate into box office collections? Only time will tell.

Zohaib is a guest writer for Bollywood Arena. Follow him on Twitter 

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  1. Comment:be frank no issue with hritik we expected grand movie in terms of techonolgy but in return we get third class vfx nd stupid video gam type sets i had watch promo nd thts reflect sure certain disater lik kite

    • PRDP ka set worldclass that…aur mind bogling movie thi mere to rongte khade huye kya movie thi aysi movie aaj tak na bani aur na ban payegi..kya set tha yaar…kya action thi mere to shabd apure pad gaye the…muze samaj mein nahi aya iss movie ne 189cr ka business kaise kiya ise to Avatar ka record tod dena chahiye tha kya scene tha wo aaiyne walla… Hats of salmon and suraj and production house for giving such a bakwas movie…aysi faltu movie meine jindagi mein nahi dekhi…Chale ate hein dusro ki movie mein logic lagane… Bhai ki movies mein to koi logic hi nahi hota..except BB aur thoda bahut sultan..nahi to bhai south remake king hein

        • Prdp is bad movie aur Rahi baat remake ki to tere Aamir ki gajni kon Si real thi wo bhi to remake hi thi aur wo kisi ki story churata Nahi 3 idiots one of my favorite movie par uske related controversy yaad hai ki bhul gaya? Aur Sab se jyada south ki remake akki karta hai

          • prdp me kya bura ta nic family enterteiner nd vfx bi effective te prdp ne bharti sanskaro ki wapsi krayi ti

  2. When ouatimd and CE class happened???
    Whole Bollywood supported CE tab unity ka khayal nahi aaya kisi Bollywood trade site ko????

  3. Why Bollywood trade sites were silent when ouatimd suffered ???
    Koi hai jawaab iska???
    Bollyarena??? Waiting for your answer

  4. Bakwas article….
    Sabse ghatiya article Bollywood arena ki taraph se.
    Aisa kux nahi hai, yeh sirf viewer badhaneka new tarika hai…

  5. @bollyarena , why u post this type of article to create fan war , when bang bang n haider came everyone supported hrithik , when ouatimd n chennai express came everyone supported SRK that time no one talked about unity or against , then why now u r spreding nagativity . Let’s both movies do well n both will go to 200cr club

  6. This is the very first official crap (sorry for the word) article from bolyarena. And I am a die hard fan of bollyarena.
    And it seems you want to create a new controversy. This is cheap tactics. Did not expect from you BA Team. Quite shocked to allow to publish this article.

  7. Comment:its not about unity… is about the trailer of rustom, stars are supporting rustom only bcoz of its trailer and nothing else……

  8. I don’t think neither one of have potential to become blockbuster but still I prefer to watch Rustom it seems better than mohenjo daro not only trailer wise but music wise also. Main history lover hu aur main apne aankho se history ka Majak udte huye Nahi dekh sakta mohenjo daro main. I know very well ki use time aise kapde ya make up Nahi Tha aur movie main hum nude to Nahi dikha sakte par itna jyada fashionable Karne ki bhi kaha jaroor thi.mujhe yaad Nahi ki kis year main ashutosh ki aur sajid ki ladai huyi thi may be in 2008 but jab se ashutosh sir ne ladai ki tab se ek se ek disaster dete aaye hai whats your rashi and khelen hum Jee jaan se mujhe lagta hai ki wo sajid se competition Kar rahe hai ki Sab badi disaster kon banata hai

  9. Not Bad Article: Though I Don’t Like Both These Two Actors’ But.Frankly Talking If Hold the Industry Sided Even the Top Three Leading Khans to Suport and Try to Save Akshay with this Clash’ I Think they will never Able To Change Boxoffice Fate’ You What’ Coz This Guy Mr Kumar Was This Industry the Longest time According to 1990’s which was his Debut year As I Khow till today in 2016′ He Even Can not Achieved 5% of what Hrithek Roshan Has Achieved’ so How Could anyone Compare So Called Strangle Star Whose movies could not Crosse Above 20crore opening 130crore Lifetime’ While Senior Roshan Movies can open 38crore and Above 240crore Domestic and 380crore Worldwide collection one Single Film’ with 15 years only in this industry’ so Weather Btown Celebrate are united and backed With Akshay and his Scandalous Rustom flick or against Hrithik’s Magnum opus Historical Drama MD’ No Matter What Media Are Writing nowadays We Well See The Victorious in This August That Hritthik and his Hard Working Mohenjo Daro Team Will Gladly Leavety And that Will be when All Hatres will Die and Stop Spreading. Negativate of the Hard Working ones and Suporting good for nothing ones like Khilaadi Disastrous

    • Tune bade kamaye he….u are a looser…tera daddy 3to4 movies leke aata he so audience is divided. when you see profit tera dady tops everything puch lena teri mummy ko…

      • right bro hritik ko senior ki respect ni krne aati i am salman fan we back nd support akki india ke theatro bhar denge rustom kr de chatai

  10. excellent anaylysis. but SRK is nt with rustom. we are supporting md
    Mohenjodaro opening weekend>>>>RUstom lifetime collection

    king of disasters akki cannot come close to hrithik

  11. hrithik roshan has done only 20 movies in 15 years and total box office collection of his all movies is lower than 1200 crore and
    the box office collection of akshay kumar ‘s last five years (2012-16) is more than 1500 crore
    how can you say what hrithik has acheived in 15 years akshay kumar has not achieved
    rustom will definitely super hit and mohenjodaro should also be superhit

  12. Just a thought:- what if rustom didn’t find appreciation from audiences? Aren’t these stars who are promoting rustom will loose their face??
    If its marketing strategy by rustom, then I think it might backfire on them. Rather thry should have requested stars to write about rustom post its release.

  13. suport se kuch nahi hota ha hritik fanfowling is huge so no tension mohanjodaro are a blockbuster and rustam is dajaster

    • Cooldown dude…

      Let the better one be ahead and the second better little behind

      People involved with both movies work very hard..!!!

  14. Mohenjodaro has won hearts & gradually will win box office race…. this year all the awards will go to Mohenjodaro ……