Eros International Media Ltd has acquired the worldwide rights of Excel Entertainment and Dharma Production’s upcoming ‘Baar Baar Dekho’ starring Sidharth Malhotra and Katrina Kaif and Rock On 2 starring Farhan Akhtar and Shraddha Kapoor.
Excel and Dharma are collaborating with leading studio Eros for the worldwide release of their soon-to-go-on-floor love story, ‘Baar Baar Dekho’ starring Katrina Kaif and Siddharth Malhotra, marking the directorial debut of Nitya Mehra.
Speaking on the association, Jyoti Deshpande, Group CEO, Eros International Media Ltd said, “We are delighted to join forces with two of the most notable production houses, Excel and Dharma, for this very interesting love story. With such creative forces behind the project, audiences can only expect the very best. Through this partnership, we hope to drive together the strategy for creating, marketing and distributing the film on a global platform”.
Producer Ritesh Sidhwani, Excel Entertainment Pvt. Ltd, added, “We are happy to associate with Eros International once again and look forward to our film getting the best release platform through their unparalleled reach and network.”
Co-Producer Karan Johar, Dharma Productions, added, “We at Dharma are happy that we are joining hands with Excel for the first time and with Eros again, who make our old associates. ‘Baar Baar Dekho’ is a love-story in the making not just on the screen for Siddharth and Katrina, but at every level of creation, distribution and promotions for all the companies involved”