As Dilwale Vs Bajirao Mastani clash is approaching, it is getting dirty and ugly. Both films will release on 18 December.
The upcoming Dilwale versus Bajirao Mastani clash has set off a tussle for single screen theatres, in what may appear as a repeat of the 2012 box office face-off involving Shah Rukh Khan-starrer Jab Tak Hai Jaan (JTHJ) and Ajay Devgn's Son of Sardaar.
Now, a similar scenario has emerged in 2015's year-end contest. Trade analyst Amod Mehra says, "The theatre owners have no choice. They all signed an agreement before Bajrangi Bhaijaan's release. Eros rightfully refuses to share timings. No exhibitor or Shah Rukh Khan had supported them (Eros) during Son of Sardaar."
The other battle is going at multiplexes where the makers of Bajirao Mastani are demanding equal shows for their film. Due to this controversy, the advance booking has not been started yet at some places.
Exhibitor-distributor Akshaye Rathi, says, "The two films will ultimately balance out the number of screens that they get, since both are backed by big production houses and deserve equal number of shows. For instance, Dilwale may dominate the Kolkata region, but Bajirao Mastani will hold fort in the Delhi sector."
But with the 'biggest Friday of 2015' just 48 hours away, last-minute adjustments and arm-twisting tactics are likely to come into the picture.
2016 is also packed with many box office clashes. The best solution will be to build new theaters across all over India. Until then these fights will continue to happen.
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