Barely four months ago, Shah Rukh Khan’s Red Chillies Entertainments (RCE) had plunged into the distribution market for his upcoming film, ‘Dilwale’. Now we hear the production company has entered into a ‘strategic alliance’ with TV network Multi Screen Media (MSM) to explore opportunities related to television, digital and film content.

Sources close to the star’s banner claim that MSM has acquired the satellite rights of ‘Dilwale’ for Rs 60 crore and the entire deal covering his next two to three creative projects comes to a whopping Rs 220 crore.

“This is the first time in many years that the satellite rights of a movie has been sold before its release. The alliance involves some of the future creative content that RCE will make. Although not exclusive, it will be among the biggest and one-of-its-kind deals,” says a source.

On April 10, hitlist had reported about the Rohit Shetty action-drama cracking the biggest music deal with Sony Music at Rs 19 crore.

Vid Mid-Day.