Raabta has arrived and it turned out to be a disaster at the box office. It could be a surprise for the section of media but the trade was already speculating it.
The biggest letdown for Raabta was always the confused promos. The films with reincarnation theme have a huge potential in Hindi markets as the genre has not been explored much in Bollywood. But here the makers added rom-com angle in the first half which spoiled the film for masses.
The makers released a remix version of Raabta song featuring Deepika Padukone from a flop film Agent Vinod. A Punjabi song Main Tera Boyfriend was recreated without even giving the credit or buying the rights. There was also a random party song which made no sense at all.
Of course, the music was a hit but when so much is happening, the audience can get the idea that the film does not have anything to offer because that’s why the makers are trying too hard. That was the case with another disaster Baar Baar Dekho.
Then there is Sushant Singh Rajput who is yet to prove his stardom. The actor made his debut in 2013 with Kai Po Che which was a surprise success and then followed it with SDR. But it was probably MSD The Untold Story which changed the fortunes for him.
When Sushant came in the industry, he was a humble actor who stayed away from all the controversies. But things changed drastically after MSD. Probably he thought himself as a superstar after the success of the film. But that was totally due to the Dhoni brand as it would have done same business if there was some other actor in it. Still the actor thought of himself as the next big thing as the opening day was much higher than his contemporary actors.
There was a complete transformation in Sushant’s character as his behaviour became arrogant and rude at times. He rejected two big films and then he bragged in the media that how he has declined offers from major production houses. There was PR at work too who projected him as the next king of romance replacing Shahrukh Khan. Also, the actor imitates SRK which was visible in Raabta. But there can only be one SRK as he has worked too hard for more than 25 years for reaching where he stands today.
No doubt that the actors can be arrogant but only superstars and megastars can afford it. The young actors like Varun Dhawan and Tiger Shroff are humble and have down to earth persona. Thus they are loved by masses. On the other hand, Ranbir Kapoor comes across as a classy and does not have any presence on social media. He has following among the multiplex audience.
The actors do not need to have an opinion on every matter and try to pose themselves as an intellectual. These factors do affect the star power of an actor. He does not have much of a pull in North India despite being born here. You can only earn following in North if the audience can relate to you. But the actor probably has no idea what the audience want.
As of today, the real value for Sushant’s initial box office pull will be 6-7 crores. No doubt that he is one of the most promising actors from the younger generation. But probably it is time for him to fire his current PR and start concentrating on films only.
Sushant Box Office Collection Analysis:
Kai Po Che
Shuddh Desi Romance
Detective Byomkesh Bakshy
MSD The Untold Story
Sushant Singh Rajput Upcoming Movies:
|Drive||Tarun Mansukhani||Action||9 November 2017||Filming|
|Chanda Mama Door Ke||Sanjay Puran Singh||Biopic||2018||Pre-Production|
|Kedarnath||Abhishek Kapoor||Rom-com||June 2018||Announced|
|Takadum||Homi Adajania||Romance, Drama||2018||Aannounced|
|Romeo Akbar Walter||Robbie Grewal||Thriller||2018||Announced|
|Fault in Our Stars Remake||Mukesh Chhabra||Romance, Drama||-||Announced|
|Untitled||Abhishek Chaubey||Drama, Crime||-||Not Final|