The credibility of box office collection from producers has become a hot topic in the industry with the release of Raees and Kaabil. There is a big difference between the trade and official figures, especially for Kaabil.
Exaggerating box office numbers is not a new practice. In 2013, Rakesh Roshan was criticized for inflating Krrish 3 collection by more than 40 cr however the director denied all such reports. One year later Shahrukh Khan’s Happy New Year broke all the opening records and collected a huge 45 cr. However, the trade figure was much less and the same also applies for the lifetime.
So can you trust the box office numbers released by producers? Well, we talked to some of the trade pundits and here is what they have to say.
Film exhibitor and distributor Vishek Chauhan says that he prefers producer numbers as there is not any other credible source. He also said that they don’t share their data with any box office portal.
“I choose to go with producer figures due to lack of a credible alternative. If some other source can back it up with evidence and prove producers wrong then only I will choose them over producer figures. Till then its perception, not fact. So if I had to choose between two perceptions I will choose the producer’s perception until someone can prove them wrong. Just alleging won’t do, accusing people won’t do. Prove them wrong then talk, till then its all talk and perception.”
“Just to add…every site has their own figure..every film has 5 figures going around..which one do you believe? Hence I go with producer figures as it seems most credible situation wise. People alleged Shah Rukh Khan inflated figures in HNY, no evidence provided, which territory? which cinemas? If you know he is inflating, pls tell us how and from where? The people who allege what is their credibility and what is their source? These questions remain unanswered, hence I will go with producer figures till I get a credible scientific alternative.”