It’s being said week after week but needs to be said again: the Hindi film industry is in desperate need for successful films. Week after week, the tally of flops at the box office keeps piling up. All eyes are on Judwaa 2 to see if it can end the streak of flops!
Judwaa 2 carries huge expectations for many reasons. The first and foremost reason is that it is the sequel to a 90s Hit film of one of India’s biggest stars: Salman Khan. The director, David Dhawan, reprises his position again. Another reason for the huge anticipation is that stepping into Salman Khan’s shoes is the rising star, Varun Dhawan. The curiosity is there to see how Varun has handled playing Salman’s part.
With the burden of expectations, it gets harder to satisfy the audience. Varun Dhawan’s acting style has often been compared to that of Salman Khan and Govinda, with him facing some criticism as a result. There is no doubt that comes Friday, there will be hardcore Salman fans that will watch the film, and then rip Varun to shreds for attempting to copy their hero. But, there will be another section of the audience (particularly the kids), that will love Varun’s antics and the comedy sequences that unfold with the twin brothers.
Basically, the audience WOM (Word of Mouth) will be extremely divided: there will be those that love the film, and then there will be those that will absolutely loathe it. But, will that really matter when economically, those involved with the film will be laughing all the way to the bank? A strong opening day (partial holiday), combined with three more holidays in a row, from Friday to Monday (with two of those holidays being national holidays), and endorsement from the section that likes the film (again, I am particularly speaking about kids) will result in a huge money spinner for those involved!
The opening day of the film will be very strong, on the merit of quite a few factors: the Judwaa brand (made popular by one of India’s biggest stars, Salman Khan), David Dhawan as the director again for the sequel, a partial holiday for Maha Navami in a few places (may also dent collections due to festivities, but impact shouldn’t be huge), and songs that have become chartbusters in their re-created versions, such as Chalti Hai Kya 9 Se 12, Oonchi Hai Building, and an original song as well, Suno Ganpati Bappa Morya. The minus points are the heroines. Jacqueline Fernandez hasn’t been able to capitalize on her popularity after films like Murder 2 and Kick, and she recently starred in one of the biggest box office disasters of the year, A Gentleman. As for Taapsee Pannu, not many may even be aware of who she is, as she hasn’t starred in any major box office success yet. Nonetheless, the Judwaa 2 is set for a very solid opening day. Salman Khan’s cameo appearance will help attract viewers as well.
The film has no competition for three weeks until Diwali when Golmaal Again and Secret Superstar release. The public WOM that Judwaa 2 will carry will be enough to make the film a huge winner at the box office when you take into consideration the strong initial combined with holidays and three open weeks.
My Box Office Predictions for Judwaa 2:
- Opening Day: 16.5 crore nett
- Opening 4-Day Weekend (Fri-Mon): 70 crore nett
- Lifetime Collections: 125 crore nett
- Overall Verdict: Super Hit
The article has been written by Bobby Sidhu who is a box office enthusiast and have an internship in a tax firm in Canada. You can follow him on Twitter Bobby Sidhu.
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