Ajay Devgn’s Golmaal Again and Aamir Khan’s Secret Superstar are all set to clash at the box office during this Diwali. The festival is considered a good period from a business perspective. However, the recent Diwali releases have not fared up to the expectations.
In this decade, only two films have emerged blockbuster during Diwali from a dozen of films. There is not a single highest grosser of the year in the list. First, let’s take a look at the previous Diwali releases and their collection.
Ae Dil Hai Mushkil
Prem Ratan Dhan Payo
Happy New Year
Jab Tak Hai Jaan
Son Of Sardar
Most of these films have taken superb opening but could not sustain that well in the longer run. This has to do something with content as Diwali has not seen a universally accepted film like Bajrangi Bhaijaan or Dangal. Also, the release period is not that friendly as compared to Christmas or Eid.
There have been three Diwali clashes in this decade and all of them involved Ajay Devgn. Golmaal 3 was the clear winner back in 2010 against Akshay Kumar’s Action Replay. It was the fourth film in Bollywood to cross 100 crores mark.
The last two clashes turned out to be very ugly. After a long spat with YRF, Ajay’s Son of Sardar lost the battle against SRK’s Jab Tak Hai Jaan. Though it managed to emerge hit at the box office. Last year he fought against Karan Johar’s Ae Dil Hai Mushkil with his highly ambitious project Shivaay. Despite all the hype, Shivaay opened to a poor note and was only saved by Diwali.
This Friday, Ajay Devgn will be again battling again but this time against a much smaller film. The target audience of both films is also different so it will not be a that much of an issue this time. Though the fight for screens and PR game is going on and it is not an as healthy clash as it seems.
What are your opening day and lifetime predictions of both films? Let us know in the comments section. Also, stay tuned with us for all the coverage of Golmaal Again and Secret Superstar.