Shahid Kapoor has had a mixed bag of a career. Yes, it’s widely acknowledged that he is a very fine actor. Yes, it’s widely acknowledged that he is a great dancer. Yes, it’s widely acknowledged that he is very good looking.
But, one thing seems to be allergic to him: box office collections!
Can Shahid Kapoor change his fate with Kabir Singh?
On surface, many things seem to be in favor of Kabir Singh….
- A very well-received trailer
- Shahid Kapoor’s performance in the trailer/promos is being highly appreciated
- The presence of Kiara Advani (her popularity has been growing)
- The songs of the film have become a craze amongst the public
- Remake of the successful and much-appreciated South film, Arjun Reddy. Oh, and the director (Sandeep Vanga) is the same this time too!
Overall, the pre-release buzz for the film is decent to good, not excellent. There are many that are eager to see the film, and there are those that are not eager, especially those in South states that have already seen the original. There are also hurdles that the film faces….
- The film has gotten an ‘A’ certificate (restricted to Adult audiences only), to no one’s surprise. The trailer and promos have lots of scenes with swearing, lovemaking/sexual references, drugs, alcohol, etc.
- No appeal for the family audience: this one is strictly for the youth!
So, how do I think Kabir Singh will fare at the box office? I predict that the film will be liked by the youth and will emerge a profitable venture at the box office. However, it won’t be a huge grosser: as a matter of fact, there has been no ‘A’ rated, dark/intense film with adult themes to cross the 100 crore nett mark at the box office till date! Besides, Shahid has had two clean Hits in his career (Vivah and Jab We Met, the former being a Blockbuster) and they were both clean, family, romantic films when he was a lot younger, whereas the scenario is the opposite for this film.
There are people comparing Kabir Singh to Aashiqui 2 and Ek Villain, because of the similarities of super hit music and an intense love story. However, here’s the difference: Aashiqui 2 was Aditya Roy Kapur’s first film as a leading hero. Sidharth Malhotra was still relatively new when Ek Villain released. They were fresh talents that the audience was ready to invest in. Shahid Kapoor, on the other hand, has a filmography of films that have mostly been rejected by the paying public over his 16-year career. For this reason, even though Kabir Singh will be one of Shahid’s highest solo openers till date, it won’t be a bumper opening day collection. There will be some hesitance from the audience!
Truth be told, it is hard to bet on a Shahid film. Films like Phata Poster Nikla Hero and Batti Gul Meter Chalu appeared to be safe bets on paper, but both turned out to be box office duds!
As I mentioned before, the public WOM (Word of Mouth) will be positive, but the problem is that the target audience for this film is limited to only the youth. Without the family audience on board, it makes it real tough to have a huge grosser. On top of that, it’s not as if the film is a light/comedy film that will have a ton of repeat value. Rather, it appears to be a very dark, intense, depressing love story. Nonetheless, the film will manage to grow from it’s strong opening day and become a successful film.
My Box Office Predictions for Kabir Singh:
Opening Day: 10 crore nett
Lifetime Collections: 75 crore nett
Overall Verdict: Semi Hit
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