Salman Khan starrer Bharat has collected approx 42.30 crores on its opening day. The film has set the record for the 2nd highest opening day of all time.
The collections are huge considering the genre of the film as it was not a commercial masala film. It also lacked hit music and the initial buzz was also not that high. The trade was hoping that film will land in the range of 35-40 crores on Eid day. However it has exceeded expectations thanks to the Salman Khan brand.
The opening day is also the highest ever in the career of Salman Khan. It has easily beaten the likes of Prem Ratan Dhan Payo and Sultan. The collections have fallen short of Thugs of Hindustan by a good margin. There was a cricket match which affected the collections in the night shows. But even if there was no match, it still would not have beaten TOH as Diwali is the biggest holiday in terms of single day business.
The initial job is done but now it depends on the crucial 2nd day. The film needs to hold well over its extended opening weekend. The Eid factor will help the film in sustaining.