The trailer for Emma Watson’s new Beauty & the Beast movie has smashed all viewership records. It has broken Fifty Shades Darker record for the most views in 24 hours.

The Disney teaser has been checked out over 127.6 million times since its release online on Monday. Earlier Fifty Shades Darker beat Star Wars: The Force Awakens record with 114 million views in its first full day this year.

According to Disney bosses, 27 million of the trailer’s 127 million-plus views were generated from Watson’s Facebook page.

The film is going to rekease in theatresĀ on March 17, 2017. Watch the trailer here.

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