Now this is some great news for the makers. The satellite rights of Sanjay Leela Bhansali's Bajirao Mastani have apparently been sold for Rs. 50 crore. The deal has been signed, sealed and dusted, and it is about time that a public announcement in this regard is made public.
"The rights have been sold to a leading entertainment channel," as qouted by Bollywood Hungama, "It is a well-established channel and is known for its focus on core entertainment. The channel truly believes that Bajirao Mastani is a kind of film that would not just see a whopping response on its first ever screening but also find audience on a continued basis. A film like Bajirao Mastani has a huge reach and the channel wants to harness this to the fullest over a period of time."
With this, Bajirao Mastani has clearly cracked one of the biggest deals ever in the history of Indian cinema and satellite tie up.
"The superb success of Bahubali, both in theaters and later on its satellite release, has showed that when it comes to historical flicks with a war backdrop, there are audience out there who are willing to explore it," the source adds, "Bajirao Mastani has all the classical elements of TV friendly viewing. It is one of those timeless affairs that don't get obsolete on repeat viewing."
Well, that would be seen when the film hits the screens next Friday. This is some relief for the makers of Bajirao Mastani as the film has been made on a huge budget. So it has recovered almost half of the investment before the release.