Note: This article was originally published on 9th June after the release of Housefull 3.
The opening day collections have become a big deal, of late. Earlier, the talk would revolve around the weekend collections or total collections of a film. The same is the case with the holiday releases like Eid, Diwali and Christmas.
The fight for the holiday weekend is going to get uglier. Films like Happy New Year, Singham Returns and Prem Ratan Dhan Payo had record breaking opening despite receiving a mixed response. Nowadays actors tend to book the holiday period one or two years in advance. They also prefer to work on one project at a time.
While the competition is largely between the three Khans – Salman Khan, Shahrukh Khan and Aamir Khan – we cannot ignore Akshay Kumar. While the Khans have one movie a year, their fans go throng to the theatres in bulk to see them. But Akshay’s collections get divided because of his multiple releases. Getting the audiences to the theatres three or four times in a year is not an easy feat. If an actor has four releases, it makes a bit of difference on the collections of the first day, but if you look at the yearly total, it does prove profitable for the producers.
Akshay Kumar is the only actor to deliver three 100 crores grosser on non-holiday (Housefull 2, Rowdy Rathore and Holiday). Housefull 3 is expected to join the list soon. Only Ajay Devgn and Ranbir Kapoor have crossed 100 crore two times on non-holiday. Actors like SRK, Aamir, Hrithik etc have yet to achieve this feat. It is not an as easy task as it seems. Recently Shahrukh Khan’s Fan failed to cross 100 crores released on non-holiday. Akshay Kumar also gets the highest collections every year most of the time because he has at least three releases every year.
The best thing about Akshay is his consistency. He tends to do 3-4 films every year of different genres having a different look. Last year he had four releases Baby (Thriller), Gabbar Is Back (Action), Brothers (Sports) and Singh Is Bling (Comedy). Sometimes he has to shoot for 2 films simultaneously and promote the third. He does not care about holidays and release his films whenever he wants.
Akshay also brings a good mullah for single screens distributors and exhibitor through his multiple releases every year. Akki’s last film that did not cross 70 crore mark was Boss released in 2013. So most of his films tend to fall in the hit to average category.
It is also a shame that Akshay does not get his due in the media. He has been ignored at award functions despite giving splendid performances in Special 26, Baby or Holiday. But guess what? Akki does not give a damn about that. He seems to be happy with the love he receives from his fans.
Long Live the Hit Machine of Bollywood.