The most anticipated clash of Ae Dil Hai Mushkil and Shivaay is going to happen in a couple of months. Both films have kickstarted promotional strategy as the posters and promos are out. The industry was hoping that both films will score well on Diwali. However, the clash has got ugly from the beginning itself.

Ae Dil Hai Mushkil Vs Shivaay

It all started with the release of Ae Dil Hai Mushkil teaser. Everything was going smoothly till #AeDilHaiBomabyVelvt started trending in the evening and became a top trend within few minutes indicating that it was a paid trend. Obviously, it was done in a bad taste.

Soon #MostLovedADHMTeaser started trending and the other trend vanished from top 10. Things became suspicious then and we soon found out that it was also paid. In night #AeHitHaiMushkil became the hot topic on Twitter which was another paid trend.

After a little research, we found out that all three were paid trends and were generated from the same source (means they were trended by the same users). That was shocking, to say the least, that the same PR team was behind all these tags. Bollywood definitely does not have any moral values and only money matters the most for them.

Soon the other users also found out. As a protest, fans started trending “PAID TRENDS BY KARAN JOHAR” and “DIRTY GAME BY KARAN JOHAR”.

We tried to contact both the parties. AJ team has refused to comment on the situation. Dharma Productions is yet to give their stance.

17 COMMENTS

  1. Agar research ko ek step aage leke jaonge to pata chalega ki SRK ki movies collection bhi galat hi hota hai.ranbir kapoor ki Bombay velvet all time disaster Rahi hai aur Ye bhi disaster hi lag Rahi hai

    • Tu \Srk ke piche kyu pada hua hai be ….baat ranbir or ajay ki ho rhi hai to ye chuja Srk ke peche pada hua hai….

      • Tujhe kyu problem ho Rahi hai.aur kuch bhi Kar le Karen Johar agar salman bhai Ajay ke sath hai to fir kisi ki bhi Majal Nahi hai shivaay ko super hit hone se rokne ki.

  2. Shame on gayjo…no ethics but general public r intelligent…they started thrashing kjo….even if whole Bollywood supports kjo film it will become disaster

  3. What I don’t understand is why do you claim/think that Karan Johar paid for a trend like #AeDilHaiBomabyVelvt which would bring about bad memories for many viewers and hurt his own movie. Am I missing something here, Bollyarena?

    I can understand that #AeHitHaiMushkil and #MostLovedADHMTeaser may have been started by him since they support his movie, but the former one is against his movie.

  4. Ajay lied to get more screens when clashing with JTHJ, then he insulted Yash-ji even after his death…it’s obvious that such a man cannot give a clean clash. Don’t insult Karan, all the fault is on Ajay Devgan, seems pretty logical.
    This Diwali, ADHM will rip apart Shivaay…

    • Ajay don’t do such cheap things SOS got less screens because Ysh’s death. Ajay booked Diwali before but still he didn’t insult ysh even srkgay and ysh did chotiyapaan. Now kjgay is doing same things to get some buzz but all in vain Shivaay is going to take Bollywood on an other level so this Diwali only Shivaay wali.

  5. @BollyArena: Please clarify who paid for each trend. Two of them are anti ADHM and one of them is in favor of ADHM. How can the same source pay for all the tweets? there is no logic here.

  6. @BollyArena: Please clarify who paid for each trend. Two of them are anti ADHM and one of them is in favor of ADHM. How can the same source pay for all the tweets? there is no logic here. PLsss open ur mouth @bollyarena…

    • Only Karan gay paid for all logic this that he wanted to blame Ajay Sir and negativity is also good for promotion.

  7. Shivaay is going to take Bollywood on an other level but karan Joher is trying to become extra smart but he should be ashamed. Whole industry should take action and all should support Shivaay.

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