Ae Dil Hai Mushkil Verdict: Hit or Flop: Ranbir Kapoor’s ADHM has performed very well at the box office. Though the demonetization issue has affected the business in the third week but it has already emerged a success at the box office.

The film received mixed reviews and was also competing against Shivaay. The charbuster music helped it to take a better opening and the decent word of mouth did the further trick.

Ae Dil Hai Mushkil was made on the budget of 105 crores. It has recovered its costs and has generated good profits for producers and distributors. Let’s also take a look at Ae Dil Hai Mushkil hit or flop business economics.

Ae Dil Hai Mushkil Verdict: Hit or Flop Economics

Cost
Production Cost
78 Cr
P & A
20 Cr
Total
98 Cr
Recovery
Satellite Rights
30 Cr
Music
15 Cr
Others
9.5
Distributor Share
53 Cr*
Overseas
33.5 Cr
Total 
141 Cr
Profit
43 Cr

Ae Dil Hai Mushkil Verdict: HIT

Thus, ADHM has recovered the whole cost and also generated good profits for distributors. It is a clean hit at the box office and the second highest worldwide grosser of 2016 only behind Sultan.

Related Articles: Shivaay Verdict: Hit or Flop

In overseas, it has emerged super hit thanks to the Karan Johar’s brand value. This will be Ranbir Kapoor’s 3rd entry into 100 crore club and also a much needed success for him. Overall it is a profitable venture for all.

NoCollection
Total112.14 Cr
Day 113.30
Day 213.10
Day 39.20
Day 417.75
Day 513.03
Day 67.63
Day 76.18
Day 84.56
Day 95.85
Day 106.55
Day 112.55
Day 122.35
Day 131.51
Day 141.30
Day 150.70
Day 161.19
Day 171.51
Day 180.52
Day 190.49
Day 200.48
Day 210.46
Day 220.21
Day 230.40
Day 240.52
Day 250.20
Day 260.19
Day 270.21
Day 280.20

Also, tell us what are your views about Ae Dil Hai Mushkil verdict hit or flop in the comments section.

2 COMMENTS

  1. Where domestic collections are concerned, it is just Plus or at best average. It is nowhere hit or superhit. A movie can be a hit only when it earns double its investment at the domestic box office.

LEAVE A REPLY